[Kindle] Content Strategy for the Web download

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Textbooks download pdf free Content Strategy for the Web 9780321808301 by Kristina Halvorson, Melissa Rach PDB PDF ePub (English Edition)

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Book Review: Content Strategy for the Web, 2nd Edition - Sundog
If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. Along with Melissa  Content Strategy: no longer just the preserve of the web professional
Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. The impact of content  Strategizing Web Content - Writing for the Web | letscounthedays
Users do not commonly browse the internet looking for a good design or decent user experience. Users browse the web in search of good  Content Strategy for the Web- Create and deliver content like
If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web  How to Bake Content Strategy into Your Web Design Process
How to Bake Content Strategy into Your Web Design Process. I had a big problem building up my digital agency: organizing content. Content  Content Strategy conferences and events | Lanyrd
Browse Content Strategy conferences and events around the world. Kristina Halvorson's reading List | Firehead
There's no question that to learn about the field of content strategy, you should get online and read the fast-paced conversation going on on the Web. And when   Content Strategy for the Web
copy of Content Strategy for the Web for everyone I needed to influence. Two years “Content Strategy for the Web is the most important thing to happen to user 

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